5 min read
WordPress, when it earns its keep
A custom theme is slower to start and cheaper over four years. A page builder is the other way around.
Shakil Mir
Website developer · Bhola, Bangladesh
I am asked, often, whether a business should use WordPress. The honest answer is: if someone on the inside will edit the site, yes. If the site is a brochure that will not change for two years, a static build can be simpler. Most local businesses are the first case.
What they should not use is twenty plugins and a page builder fighting the theme. That is how sites become slow, how layouts drift, and how a small change turns into a call. I would rather spend the first weeks on a custom theme that maps to the content — services, people, listings, dishes — and then teach one person how to update it.
WooCommerce is the same test. If you ship products, take payment, and need inventory, it earns its keep. If you have six items and a bKash number, a well-written page and a form may be the whole shop.
The tool is not the craft. The craft is deciding what the site is for, then choosing the least machinery that will still let the owner live with it.
